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Leadership

Shaping a Sweeter

Tomorrow, Together

At Mayfair, leadership is more than guidance; it’s a shared vision. A vision to create joy, nurture trust, and deliver excellence that transcends borders. Our leaders embody the values that define who we are: integrity, innovation, and an unwavering commitment to people.

Meet Our Leadership

Our leaders embrace their role as stewards of beloved brands, carrying forward the spirit of our
founders while shaping the next chapter. They are dedicated to preserving craftsmanship, fostering
innovation, and ensuring that Mayfair’s legacy continues to delight generations.

Muhammad Sabir

COO – Asian Foods Industries

September 2026 – Present

Muhammad Sabir Godil is a seasoned business leader with extensive experience in commercial strategy, marketing, sales, brand management, innovation, and operations across leading organizations in the FMCG sector.

Before joining Asian Food Industries Ltd, he served as Chief Operating Officer at Bisconni (Ismail Industries), where he led a multidisciplinary portfolio covering Marketing, Sales, Finance, Factory, Operations, Supply Chain, and Growth & Transformation. He also held senior leadership roles at Mondelēz International and Continental Biscuits Limited, contributing to the growth, development, and successful commercialization of several renowned biscuit brands.

His professional expertise includes business growth, brand building, product innovation, market expansion, operational efficiency, and developing premium consumer propositions.

Muhammad Farrukh Jehangir

Chief Financial Officer, Asian Foods Industries Ltd

April 2026 – Present

Muhammad Farrukh Jehangir, FCA, is a seasoned finance professional with 18+ years of experience across leading organizations including PepsiCo, Friesland Campina, and Ernst & Young. He brings extensive expertise in Finance, Strategic Planning, P&L Management, Financial Reporting, Risk Management, and Business Transformation.

Prior to joining Asian Food Industries, he served as Group CFO & Company Secretary at Himont Group and held senior finance leadership roles at PepsiCo, where he led commercial finance, investment planning, growth strategies, and business performance initiatives.

A Fellow Chartered Accountant (FCA), he combines strong financial expertise with a focus on strategic insights, innovation, technology, and value creation.

Syed Faiq Ahmed Jilanee

CIO, Asian Foods Industries Ltd

January 2026 – Present

Syed Faiq Ahmed Jilanee is an accomplished technology leader with 14+ years of experience in IT strategy, SAP, digital transformation, and business process optimization. He has extensive expertise in SAP implementation, solution architecture, process automation, data analytics, and technology-driven business transformation.

Prior to joining Asian Food Industries, he served as Chief Information Officer at Unity Group and Aisha Steel Mills, leading enterprise-wide SAP implementations, digital solutions, and technology initiatives across multiple business functions.

With a strong focus on innovation, operational efficiency, integrated business systems, and data–driven decision-making, he brings a strategic technology perspective to enable sustainable business growth and digital excellence.

Faisal Rana

Chief Marketing & Strategy Officer  – Asian Foods Industries

Faisal Rana is the Chief Strategy Officer at Asian Foods, responsible for shaping long-term corporate strategy, driving growth initiatives, and aligning business priorities with evolving market dynamics. He holds a Master’s degree from LUMS and a BSc in Engineering from UET, blending analytical rigor with strategic vision. With over two decades of experience across leading multinational and local organizations, Faisal has held key leadership roles in marketing, commercial operations, business strategy, and advertising. His career reflects a proven ability to deliver results, inspire teams, and drive sustainable growth across the FMCG and energy sectors.

Jamil Ahmed

Chief Growth Officer

Jamil Ahmed is an accomplished business leader with over 37 years of experience in logistics, operations, technology, and organizational transformation. As Chief Growth Officer at Asian Foods, he drives expansion, operational excellence, and sustainable growth. He holds a BSc degree from Karachi University. With a proven record in leading large-scale operations and business transformation, Jamil combines strategic vision with hands-on execution, driving efficiency, innovation, and customer-focused strategies across every role he has undertaken.

Riaz Ali Anjum

Head of Technical Operations

A Mechanical Engineer with over 25 years of FMCG experience, he has held key leadership roles at Unilever, Mayfair Group, Haleeb Foods, and Hico Dairy Ice Cream. His expertise spans Supply Chain Management, Operations, and Manufacturing Excellence. Recognized for driving business transformation, process re-engineering, and factory optimization, he has built high-performing teams and delivered sustainable results through data-driven strategy and execution.

Shahpar Mehboob

Head of Sales

Head of Sales & Commercial Leader with over 22 years of experience driving growth and business transformation across Pakistan’s FMCG sector. Skilled in Route-to-Market strategy, national sales management, and leading large field teams. Proven expertise in P&L management, channel strategy, business planning, and capability building—delivering sustainable, profitability-driven growth through data-led decision-making.

Join the Joy

Your Journey Starts At Mayfair

A place to grow, and be part of something bigger. It’ll showcase our team members and leaders who drive Mayfair’s local and global success, highlighting the diverse voices behind our business portfolio.

For opportunities: careers@mayfair.com.pk