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Since 1969, Asian Food Industries (AFI), through its flagship brand Mayfair, has been synonymous with trust, quality, and delight. From the chewy sweetness of confectionery to the timeless crunch of biscuits, Mayfair has created cherished moments across generations and in more than 30 countries worldwide.
Our journey began with a simple promise: “Every Bite, A Moment Together.” Today, that promise lives on as we continue to craft products that spark joy, laughter, and connection, making everyday moments truly special.
Every wrapper carries a memory, every crunch tells a story,
and every sweet brings people closer. At Mayfair, happiness
is not just tasted, it is shared.
At Mayfair, we exist to inspire joy in life’s everyday moments. Whether it’s a family gathering or a simple
tea break, our products are crafted to bring people
together and make those moments sweeter.
Our mission is clear: “Turning Every Treat into a Smile.”
By delivering top-quality biscuits, gums, and confectionery, we foster happiness, care, and togetherness across every table.
We don’t just make sweets, we create memories.
Because life’s true goodness lies in the warmth of
sharing.
Happiness in life is in finding joy in everyday moments. We believe in the great value of these moments and we help to elevate them.
MAYFAIR believes that joys are never big or small, they just simply are. They are hidden in the everyday, waiting to be felt, shared, and savored. Our products are not just products, they are moments. Moments that remind us that joy lives in simplicity, in connection, in experience, in exploration and in flavors that feel like home. We make food products that bring people together, That stir joy, spark smiles, and turn small moments into lasting memories.
Food is at the heart of our consumer’s lives. It is not just a source of energy, health, and well-being, it is also a companion of comfort, a spark of joy, a token of reward. What unites them is not demographics but a shared mindset of finding joy in their everyday moments.
But in a world already filled with choices, the abundance of options can make decisions overwhelming. Consumers seek brands they can trust. They are value-conscious individuals who try to make the best of what they have. And we partner with them in this journey.
Decades of expertise and crafted with the finest ingredients, our journey has always been defined by quality and innovation. Backed by globally recognized food-safety certifications, continuous product development, and a deep commitment to our consumers, we ensure that every moment transforms into a moment of pure joy.
We know that you deserve the same great taste and quality every single time, and that’s what we’ve been ensuring since 1969. Creating new and exciting treats, with something for every
Our consumers have trusted us to bring a little joy, comfort, and connection with every bite, and that’s a promise we’ll always keep.
Cheerful, Joyful & Playful
Positive, Active & Fun
Authentic & Caring
